Automotive Auctions • Marketplace Software • Sales Leadership
Kevin B. Leigh
VP of Sales at Autura. Founder of Auction Simplified — sold to Traxero in 2021. Thirty-plus years building, leading, and operating in the automotive business, from lot boy to the software that runs the industry.
Why you're probably here
For Operators & Dealers
Thirty-plus years of lessons from the lot, the auction floor, and the boardroom. Start with the writing on auctions, pricing, and platform choice — or reach out to work together.
Read the operator playbooks →For Event Organizers
I speak to dealer groups, auto conferences, and industry gatherings on auctions, marketplace software, sales leadership, and operator-built technology. Past keynotes include NADA, Digital Dealer, and Baltimore Tow Show.
See speaking topics →For Readers
Start with Badass and Sold — the car seller's playbook drawn from three decades of retail, wholesale, and auction experience. Wholesale Simplified follows for the auction side.
See the books →From the operator's seat
The Golden Mile of Golden Rules
By the time I opened my own lot, I had learned enough from my father to know my edge.
Prep That Pays
Prep is not about doing more. It is about doing the right things in the right order for the vehicle you have and the time you have to work with. The sellers who make the most …
The B.A.C.O.N.
Knowing where to find a good car is one skill. Knowing how to walk in the door and buy it for less than it is worth is another. I have watched buyers with cash in their pocket…
Pricing It Right
The Eldorado took three days of calling and one Sunday morning to buy. The acquisition was a win. What happened next was a $14,500 education.
Titles, Branding and Paperwork
The car is not the product. The title is the product. A vehicle without a clean, transferable title is a pile of metal you cannot legally sell. Buyers know this. Platforms kno…
Marketing Your Listings
The first auction software I built had a problem I did not expect.
Latest from the desk
New Manager Rule #13: Never Lie to Your Team
Honesty is the foundation of effective leadership. The day your team stops bringing you their problems is the day you stopped leading them.
The Golden Mile of Golden Rules
By the time I opened my own lot, I had learned enough from my father to know my edge.
Prep That Pays
Prep is not about doing more. It is about doing the right things in the right order for the vehicle you have and the time you have to work with. The sellers who make the most …
“Through software, innovation and knowhow, we can future-proof the towing industry.”
Kevin B. Leigh — Baltimore Tow Show 2023