How to promote the right people, keep the expenses low and out preform big box auctions! I recently presented Auction Simplified to a large dealer group. While the idea of running their own auction appealed to them, the question of staffing costs came up. Before I knew it, the meeting … Read More
Smart Phones: The Tool of Choice for Used Car Wholesale Managers AuctionSimplified.com reciently concluded a two-month study on wholesale buyers, determining whether or not they are using smart phones or desktops to browse their sites. They found that used car sourcing managers show a particularly strong connection to their mobile devices. In fact, … Read More
Over the last decade, many of the mega auto auction houses have negotiated deals with the larger automotive groups. Depending on the number of wholesale cars the dealer group brings to auction, the deal can include a combination of the following. They may provide a special lane just for their … Read More
Dealers have to expand their horizon to find the “right” cars to feed their inventories. This means visiting a greater number of auctions and reviewing a larger number of vehicles to find the cars that fit their local market. Because of the finite number of hours in a day and … Read More
To Sell or Not to Sell that is the Question? There’s a debate going on with managers representing cars at auction. It concerns the battle over sell rate (also known as sell through) vs wholesale profitability and its impact on buyers. It has been described by industry insiders as the … Read More
Title Attached/Missing/Lien a Detailed Definition Title Attached. New dealers/wholesalers are often confused about what “Title Attached” means. It actually means that the title is NOT present at the time of the sale. This means the selling dealer has the title but it is not on hand at the time of … Read More
Apply the Dale Pollak, Velocity Retail Approach to Wholesale Cars I have been a fan of the Dale Pollak (@vAuto) velocity approach to selling used cars since my days as Director at West Herr where we applied his approach vigorously to our retail used car operation. His book basically suggests … Read More
Dash Light is on: How Do I Explain This to my Auction Bidders? So the car you are trying to sell at your dealer auction has the engine warning light blinking. It can mean trouble for the person (bid sale attendant) trying to merchandise this car online to their wholesalers. … Read More